Get Ready for the GA4 Transition As many of you already know, Google’s Universal Analytics (UA) will sunset on July 1, 2023, and they recommend we prepare to use Google Analytics 4 (GA4). But how many of you actually are ready for the GA4 transition? If making the switch to GA4 is not high on your...
How To Optimize Your Community’s Google Business Profile Summer is finally here, and it is one of the busiest times in the multifamily industry! According to last year’s data from Google Trends, the search term “apartments for rent” hit its peak in July, showing us that your potential residents...
Learn More About Responsive Search Ads: The New Default in Google Ads Since we are almost three months away until June 30, 2022, when Google sunsets the ability to create and edit Expanded Text Ads (ETAs), let’s learn more about Responsive Search Ads (RSAs), the new default ad type for Search...
Online Privacy Updates & The Effect On Digital Advertising Within the last year, you may have noticed more and more articles on upcoming privacy updates for multiple tech companies, search engines, and social media platforms. So what’s the...
In our introduction to Web Accessibility, we emphasized why accessibility is so important in today’s digital world by giving an overview of its history and purpose. Today, we’ll be diving into the guidelines that websites should incorporate in order to meet a level of web accessibility compliance....
Let’s talk Marketing Analytics. It’s no news that today’s apartment-shopping journey begins on the internet. Throw in a national pandemic, and it’s now a norm for apartment shopping to begin and end on the internet thanks to the multifamily industry using virtual tours, chatbots, and online...
