A fundamental piece of digital marketing is to have an optimized, mobile-friendly website that is searchable and user-friendly for prospective tenants. Our experience in the multifamily marketing space means that we know works and what doesn’t.
Having your website technically optimized is the basis for success when it comes to search results. We implement effective meta tags and descriptions, and apartment-specific schema markup which allows Google and Bing to better crawl your website and serve up your community listing to those in need of a new home!
We submit your sitemap to Google’s Search Console to ensure that Google recognizes your website and can start showing it in search results.
To better rank on search engines such as Google and Bing, it's crucial to have your community distributed across local listings. We share your business information to the four major trusted data providers: Factual, Acxiom, Infogroup, and Neustar/Localeze.
By implementing this strategy, your business information is shared to hundreds of sites including (but not limited to):
- Search Engines
- Review Sites
- Social Sites
- GPS & Vehicle Navigation
- Online Directories
By providing this information to local listings, you can expand the audience you reach and ensure that when they do find you, they’re receiving the most up-to-date information about your community.
Monthly Performance Reports
Each month you can expect a comprehensive website report delivered directly to your inbox. From this report you're able to learn more about your website visitors, the content that they’re interacting with and where your traffic is coming from.
Once we have implemented all pieces of your website optimization, rest assured that your community's website is set up for success.